Thursday, December 2, 2010
5 Tips To Excel At Interviewing
Tuesday, August 10, 2010
How to make a business plan
Begin with a Cover Page displaying your company's specific logo or brand. This will indicate a professionalism and a desire to be taken seriously.
The next section is the most important, the Executive Summary. This is the first and most widely read part of any business plan so make sure the summary packs the necessary punch. Briefly explain your revenue model, market potential and how this venture will rake in the cash. Illustrate the difference between your business model and those of your competitors, what delineates your idea and sets it apart. Keep this short, three pages at most.
Include a table of contents for easy reference.
The Business Description forms the meat of the proposal. A short description of the company, your products and the method of business is necessary. Aleviate investor concerns by addressing into what sector this business will fall, how advanced the development of your product is at this stage, from where revenue will be sourced and explain the competitive advantage your business will enjoy. Explain the focus of your service or product, as investors are often scared off by vague and tenuous plans.
The next crucial section relates to the Market Opportunity of which you intend to avail yourself.
You'll need to explain the market gap or industry need that your service will fulfil, describing the state of that industry to the investor. Through a detailed market analysis, convince investors that your timing is right and that there is a significant market demand. If you have an existing business or other investors who have already been willing to back your venture, mention this, it shows that others believe in your credibility.
The following section covers the risk and critical success factors. Candidly set out the risk involved of the enterprise and explain how these will be addressed by your enterprise.
Differentiate between external risks - such as government regulations on your proposed enterprise, economic recesssions and market fluctuations - and internal risks, such as the necessary speed of the project, deadlines and the cash amounts involved.
Explain too the risks incurred should the supporting factors upon which your success depends not materialise.
Cover all the bases and present the appearance of a thoroughly researched market sector with nothing left to chance.
Another important issue that will need to be addressed is how you intend to market and promote the enterprise. Illustrate to the investor that you have highlighted the target market and explain ways in which your service or product will be marketed to that sector. Identify the demographics (age, income group and similar) and explain your strategy. Cite any relevant market research which you have at your disposal.
Following on from this, a sound business plan will need to explain how daily operations will be carried out. Explain the legal structure, the management team, number of employees and incentives for these employees. Detail the supply chain process, outsourced business functions, and the timeline for technological upgrades.
The management team will be something that investors will examine closely. Investors will need to know that the venture is in sound hands and will therefore look for solid expertise and experience. Teams of industry experts, often academics or people with solid credibility in the sector will improve investor confidence.
The crucial backbone to the proposal will be the financial statements. These include current and past bank statements, financial projections as to the business growth, expense and revenue projections and other variables within the specific sector.
Cash flow statements are also a vital ingredient and a balance sheet listing the assets and liabilities of the company should also be included.
A more comprehensive statement will also include a 'Break Even Analysis' determining at what point the enterprise will return a profit and a 'Return on Investment' analysis.
Use these financial statement to draw up a financial analysis. This will include 'highlights' from the statements and will often make use of graphs and flowcharts. At the back of the document, attach more detailed information in the appendix. Ensure that the appendix is no longer than ten pages.
Throughout all, the emphasis should be on presenting a realistic attainable and justified picture of a profitable business.
Friday, July 23, 2010
How To Earn An Income While Staying At Home
By: Chris Simpson
Staying at home doesn't mean that you need to give up on the idea of having an income. There are many ways that you can make money without going "out" to work. Here are some tips and suggestions for finding a stay at home income.
Consider Your Interests
If you are not sure about what kind of work you want to do, start by thinking about what kinds of things you are interested in and enjoy doing. Make a list of all of these things, and then go through it to see how you can make money from doing what you love.
For example, if you enjoy working with young people and have the necessary credentials, then you might want to offer tutoring services to students who are having difficulty in school. Do you know how to play a musical instrument? Then offer lessons to others who want to learn.
Look at Your Employment History
Looking over your employment history listed in your resume is another place to get suggestions and ways to generate a stay at home income. Instead of looking at you past job titles, break each job down into specific duties. What parts of each job did you like the most and the least?
If you enjoyed having contact with other people as part of your job, you might want to look into work at home opportunities where you are answering calls for a business or making outbound calls for telemarketing purposes.
On the other hand, if you prefer to work on your own, you may want to consider doing work that doesn't necessarily require phone contact with a client or customers. You may be more comfortable interacting with people by e-mail, and this certainly is an option.
Do you enjoy shopping or organizing things? Can you cook? Many people have elements in their lives where they simply don't have the time to do things for themselves. You could promote yourself as a personal shopper or offer to buy and deliver groceries to seniors or people with mobility problems that make it difficult for them to go to the store themselves.
Many people don't have the time to deal with the clutter in their homes and would welcome the opportunity to have some help in getting (and staying) organized. Perhaps a good fit for you would be to go to a client's home and prepare meals in their kitchen that they can freeze and enjoy through out the week.
If you are able to find a match between your own skills and abilities and a need that business owners or homeowners have, you are well on your way to being able to generate an income while staying at home. Don't be afraid to promote yourself to potential clients and say, "I can look after that for you!"
Job Info , Jobs , Career
Principles of Credibility When Doing Presentations
Public Speaking Tips and Advice
Principles of Credibility
Bacal & Associates publishes a help card with tons of tips to help you deal with resistant, difficult or hostile groups. If you speak to, or present to groups who are not keen on hearing or accepting what you have to say.
It doesn't matter who you are speaking to. Whether to a group of a thousand, a radio or television audience, or one person in the privacy of your office, much depends on your ability to come across in a credible and honest fashion. Good intentions are not enough. Many the honest, open speaker has created an impression of shiftiness and dishonesty due to a lack of understanding about how to structure content, and how to use language and speaking style to come across in a credible manner. In this column, taken from notes from our "Dealing With Hostile Groups" seminar, we provide some tips for you.
What Does Credibility Mean?
You will be perceived as credible when you:
- appear relatively unbiased
- appear similar to the audience
- communicate in ways the audience understands
- demonstrate understanding of the audience's opinions
- do not sound defensive or aggressive
- do not over react to criticism
Specific Tips
1. Don't oversell or ignore downsides from the audience's points of view. Research suggests a mix of focusing on evidence to support your position AND considering objections is most effective.
2. Pre-empt attacks by bringing up audience concerns yourself. For example: "I know some of you are probably thinking [fill in objection]. Let me address that."
This is much better than ignoring these until an audience member attacks you with an objection.
3. Match your language to the audience. That is, stay away from all bureaucratic language and abbreviations, unless your entire audience is very familiar with them. Even then, explain the abbreviations.
Match your language to the anticipated educational levels and dialects of the audience members. Don't use huge words, or language that isn't used in the world your audience lives in. Don't use long, convoluted sentences, either. Speak like them!
4. Whenever possible DON'T READ A PREPARED SPEECH. This reduces your power of influence, and credibility. Very few people are able to read a speech effectively. Most attempts at reading make you appear to be unconfident, stiff, and artificial. Reading occasional quotes, however, is OK.
5. Generally, a lectern separates you from the audience. Consider using a wireless microphone so that you can leave the lectern, or dispense with it entirely. However, if you must use a lectern, don't use a death grip on it. The audience will perceive this as discomfort and stiffness. By the way, walking around is relaxing for you (usually), and is more interesting for the audience.
6. Use a well-organized structure for your presentation. Use the old saw: Tell em what you are going to tell them. Then tell them. Then tell them what you told them. This corresponds to the introduction, body, and conclusions/summary.
7. When using the above structure, indicate in your opening that you imagine that some have concerns, that you will be addressing. Then, in your body, present both sides. You may want to emphasize any positives you have identified.
8. Speak with energy and intensity to show your commitment to your topic, but don't go "over the top", by sounding like a preacher or sales-person.
9. Make an extra effort to make eye-contact with people in the group. The listeners need to feel that your primary concern is each of them, not selling them on the ideas YOU have. So you want to appear as listener focused as possible.
10. Don't try to accomplish too much, or present too much information. The more you present, the less impact each point has. By trying to do too much you risk the possibility that the listeners will miss your main points, or simply get lost and frustrated.
Conclusion:
While most of the tips we have presented relate to sounding credible to a group of people, most apply to talking to individuals also. Remember that the best way to sound credible is to focus on the audience, and its concerns, rather than your concerns, or the concerns of your government. There are a good many other tactics you can apply to difficult groups or difficult people. Our half-day seminar on the subject is available to help. For more information, call us at (204) 888-9290. (work911.com)
Job Info , Jobs , Career